Golf Brand Spotlight: Bettinardi Golf
Year Established: 1998
Owned By: Independent, Robert Bettinardi
Most Popular for: Putters, headcovers
We like to call Bettinardi Golf the flashiest brand with the best performance. Bettinardi putters have done enough to gain widespread brand recognition, but special edition products are a collector’s dream.
Custom Bettinardi putters are unique with extremely limited runs. Seeing a custom one in someone’s bag is a bit of a rarity due to the price and how many see these as collector’s items only.
If you like custom, creative, or exclusive, you’re going to want to learn more about Bettinardi.
Most common Bettinardi models
Bettinardi breaks their putter lineup into a few different series, with BB and Inovai what most golfers looking for a gamer will pick from.
BB Bettinardi putters are their blade models. This selection features a selection of toe-weighted putters with extremely soft faces. Like their products, they use premium materials to optimize performance. New for 2022, BB putters utilize aggressive flymill face milling, rewarding good contact and correcting not so great strikes.
If you want to go with a mallet model you have two choices, Inovai 6.0 and Inovai 8.0. The only real difference between these two types of putters is design. With Bettinardi mallets, the ball does not slide across the green, it rolls due to the Roll-Control face with asymmetrical milling. When the ball rolls off the face, it does a better job holding the line it begins on.
All custom Bettinardi’s are housed in The Hive. Putters, headcovers, wedges, clothing, and much more highlight the creativity of the Bettinardi brand here. If you’re interested in seeing why it’s grown such a large following The Hive archive is a great place to start.
Bettinardi Golf Headcovers
Bettinardi putters are expensive—outside the range of many golfers. Headcovers are a bit more affordable. Each of these has a cool design and are a major reason the brand has such a massive following. Due to their price, you’ll see many collectors begin with headcovers and work their way up to the putters.
Rather than holiday and major event releases only, releases center on design creativity. There are many recurring characters on Bettinardi headcovers, but Fat Cat ones are the most recognized.
Bettinardi is putters, that’s no secret. What most people don’t realize is they also make incredible wedges. Their most recent release, HLX 3.0 wedges, have a flashy design on the back and faces built for spin—and lots of it.
If you decide to pair your Bettinardi putter with their wedges, you’ll have a few different options across every facet of the club. What we like most are milled soles built to ease turf/club interaction.
Bettinardi Golf History
Before launching his own brand, Robert Bettinardi worked for several major brands. During his time with them, he led an industry-wide charge to make the move to milled putters. After some time, he decided to make a go of it on his own—and we’re sure glad he did.
Since 1998, Bettinardi putters have won tournament after tournament thanks to innovative milling methods. His design changes flattened putter faces and help produce the more consistent contact we see today. These innovations have served as industry leading methods that brands across the globe have followed.
The Bettinardi brand has partnered with a few brands like Ben Hogan and Mizuno over the years. But since 2012, they have been independent. In these last ten years or so, we’ve seen them develop into a select brand for collectors and golfers valuing quality products.
Whether you’re someone interested in buying and selling golf pieces or a fan of the game pursuing the best equipment, Bettinardi has a little bit of everything.
Top Pros Using Bettinardi Golf Products
Matt Kuchar—PGA Tour, Model 1 Arm Lock
Jason Kokrak—PGA Tour, Bettinardi Studio Stock 38 Putter
Matthew Fitzpatrick—PGA Tour, European Tour, DASS BB1 Flow Tour Dept. Putter
Sam Horsfield—European Tour, DASS BBZero Tour Dept. Putter
Fred Couples—PGA Tour Champions (15x PGA Tour winner), FCB DASS
Patty Tavatanakit—LPGA (2021 LPGA Rookie of the Year), DASS SS3 Tour Dept. Putter
Albane Valenzuela—LPGA, INOVAI 6.0 Tour Putter
Jodi Ewart Shadoff—LPGA
George Cunningham—Korn Ferry Tour, DASS BB8 Tri Tour Dept. Putter
Other professionals that use Bettinardi putters are Ian Happ of the Chicago Cubs, Robbie Gould of the San Francisco 49ers, and retired MLB pitchers Mark Mulder and Jason Hammel.
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